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Companies

The companies startup books use as case studies — what they built, how they won, and what founders today can learn from their stories.

Apple
Apple Inc. is a technology company co-founded by Steve Jobs, Steve Wozniak, and Ronald Way…
Technology · Consumer Electronics · Software · Services
Cirque du Soleil
Cirque du Soleil was founded in 1984 by Guy Laliberté and a group of street performers in …
Entertainment · Live Performance · Theater
Intel
Intel Corporation was co-founded in 1968 by Gordon Moore and Robert Noyce. Under Andy Grov…
Semiconductors · Technology · Hardware
Netflix
Netflix was founded in 1997 by Reed Hastings and Marc Randolph as a DVD-by-mail service. I…
Entertainment · Streaming · Technology · Media
PayPal
PayPal was founded in 1998 as Confinity by Max Levchin, Peter Thiel, and Luke Nosek. It me…
Fintech · Payments · Technology